# Cookie information and consent | Öckeröbussarna Canonical: https://ockerobussarna.se/en/cookies Last updated: 2026-10-06 > Read how Öckeröbussarna uses necessary cookies, local storage, map services and optional analytics cookies on the website. ## Cookie information _Last updated: 6 October 2026_ This page describes cookies, local storage and external services on ockerobussarna.se. Optional technologies are blocked until you actively consent to each purpose. ## How consent works - Necessary storage does not require consent when it is needed for a choice or feature you explicitly requested. - Analytics, marketing measurement, and external map and address services are separate choices and are off by default. - Accept all and Reject all appear together with equivalent styling. Scrolling or continuing to use the website is never treated as consent. - A choice lasts no more than 180 days. We ask again after a material change to purposes, services or this consent version. ## Purposes ### Necessary The consent receipt and your explicit appearance choice. This data stays in the browser and is not used for analytics. ### Analytics Google Analytics and Microsoft Clarity may measure page views, clicks, technical details, heatmaps and session flows. Sensitive form areas are masked. ### Marketing measurement Google Ads may receive a conversion event after an accepted quote or contact request. Name, email, phone, addresses and free text are not sent in that event. ### Maps and address search Geoapify address search loads only after this choice. Address fields still work as ordinary text fields without it. ## Technology and cookie inventory The exact third-party set may vary with browser, provider sign-in and the published Tag Manager configuration. The table lists technologies the website can activate and is reviewed when providers or tags change. ### ockerobussarna_cookie_consent — Öckeröbussarna - Category: Necessary - Purpose and data: Stores choices by purpose together with time, policy version, language and whether the choice was made in the banner or settings. - Duration: 180 days - Type: First-party cookie ### theme (localStorage) — Öckeröbussarna - Category: Necessary - Purpose and data: Remembers the light or dark appearance explicitly selected by the user. - Duration: Until changed or browser data is deleted - Type: Local storage ### _ga, _ga_ — Google Analytics - Category: Analytics - Purpose and data: Pseudonymously distinguishes browsers and sessions and measures website use. - Duration: Normally up to 2 years - Type: First-party cookies set by a third party ### _clck, _clsk — Microsoft Clarity - Category: Analytics - Purpose and data: Links page views and interactions to a pseudonymous user and session for heatmaps and session analysis. - Duration: _clck: 1 year; _clsk: 1 day - Type: First-party cookies set by a third party ### CLID, ANONCHK, MR, MUID, SM — Microsoft Clarity/Bing - Category: Analytics - Purpose and data: Identification, session linking and synchronisation on Microsoft domains. Clarity is always told that ad storage is denied. - Duration: Session to about 1 year, depending on the cookie - Type: Third-party cookies ### _gcl_*, IDE, NID — Google Ads - Category: Marketing measurement - Purpose and data: Measures whether a quote or contact request follows an ad interaction. Form fields are not included in the conversion event. - Duration: About 90 days to 13 months in the EEA, depending on the cookie - Type: First- and third-party cookies ### Address search requests — Geoapify - Category: Maps and address search - Purpose and data: Fetches address suggestions when address search is allowed. Geoapify receives the search text you enter and your IP address. - Duration: According to Geoapify’s current privacy policy - Type: External network requests - [Google Analytics cookies](https://support.google.com/analytics/answer/11397207) - [Google cookies](https://policies.google.com/technologies/cookies) - [Geoapify privacy policy](https://www.geoapify.com/privacy-policy/) - [Microsoft Clarity cookies](https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-cookies) - [PTS cookie guidance](https://pts.se/internet-och-telefoni/kakor-cookies/) ## Data that may be processed Optional services may process IP address, time, page URL, referrer, browser and device type, approximate location, pseudonymous identifiers and page interactions. Geoapify receives the address search phrase you enter and your IP address when address search is allowed. Google Maps links open the map service on an external website. When you open one of these links, Google’s privacy information applies to your use of that service. Consent is the legal basis for optional storage and related personal-data processing. Necessary storage is used only for the feature or setting you requested. ## Recipients and processing outside the EEA Optional data may be disclosed to Google, Microsoft and Geoapify. Providers may process data outside the EEA under their current terms and transfer safeguards. Use the links below the table for their information. ## Change or withdraw Use the button at the top of this page or Cookie settings in the footer. Withdrawing is as easy as giving consent. Withdrawal stops future loading, sends a denied consent signal and removes known first-party cookies for the withdrawn category. Third-party cookies on a provider’s own domain may need to be removed in browser settings. Withdrawal does not affect processing that occurred before it. ## Controller and contact The controller is Öckeröbussarna, Grimboåsen 14, 417 05 Gothenburg, Sweden. Contact info@ockerobussarna.se with cookie or privacy questions. - [Coach hire with a driver in Gothenburg | Öckeröbussarna](https://ockerobussarna.se/en) - [Book a bus in Gothenburg and Skaraborg | Öckeröbussarna](https://ockerobussarna.se/en/boka-buss) - [Our depots in Gothenburg, Tibro and Skövde | Öckeröbussarna](https://ockerobussarna.se/en/vara-depaer) - [VIP bus in Gothenburg – Mercedes Sprinter | Öckeröbussarna](https://ockerobussarna.se/en/vip-buss-goteborg) - [Contact Öckeröbussarna | Phone, email and address](https://ockerobussarna.se/en/kontakt) - [Coach hire with a driver for groups | Öckeröbussarna](https://ockerobussarna.se/en/bussuthyrning) - [About Öckeröbussarna – coach hire with a driver since 2003](https://ockerobussarna.se/en/om-oss)